Creative Direction: Walter Kuhn, Brad Jacobson, Jeffrey Deamer
Copy: Mandy Haga, Amir Friedlander, Wendy Cloherty
LinkedIn Playbooks & Presentations
I spent the better part of 3 years helping LinkedIn to speak strategically to so many different audiences about their evolving family of products. Webinar visuals for product releases, stats-dense digital reports on skills and economy trends, pitch guides and deep product playbooks for reps, aspirational presentations for internal executive talks, flashy wow-factor visuals for large stages and conference booths. Each one of them started with a concise brief and a clear objective. What I love about seeing the work ganged like this is watching the brand style extend and flex to create new spaces that feel unique but familiar—a testament to three years of learning the visual rules, and then becoming confident enough to play within them.