LinkedIn Global Career Pathways Report

The Economic Graph arm of LinkedIn uses insights gleaned from massive amounts of global labor market data to make recommendations to employers and policy makers. The client ask was to bring a human, diverse face to the sometimes data-dense report, and to distill the social campaign down to easily digestible snippets that encourage user click-through. The final visual direction leans into an abstracted scatter plot but reminds viewers that each data point is a vibrant, hopeful, human worker. For the animated assets, I wanted to emphasize how the report recommendations could lead to employee growth and success. I storyboarded in a literal upward momentum, with paused moments in the flow where animated characters interact playfully with a hero stat before continuing upward. Our very talented animation team brought the vision to life.