Creative Direction: Wayne Lee, Veli Akman, Jessica Kaihoi
Strategy: Shawna Gwin Krasts
Copy: Tobin O'Donnell
Google Playbooks & Presentations
The real challenge, when working on a brand whose whole mission is to make technology and information simple and accessible, is finding new ways to build from white but still have the human users be front and center. How to focus on their lives, their work, their dreams (and to show that Google products are integral every step of the way). This was especially true for many of the customer guidebooks and event decks I worked on over the years. Yes, the content is a stat or an abstracted process flow. But at the end of the day, there’s a human insight (a human hope) in there as well.