Creative Direction: Ryan Gotanda
Motion Design: Diana Paritskaia
Agentic Automation Engine hype video. I huddled closely with our product team and motion designer to abstractly visualize four very complex aspects of our new engine for this announcement video. The process of simplifying AI tech down to small idea-bites required rounds of iteration -- stabbing in the semi-dark at storyboards but trusting that the group collaboration would push and pull the narrative where it needed to go, eventually.
Enterprise Search hype video. I was pulled in to help storyboard an intro segment of this script that compared traditional RAG search against new, more powerful agentic RAG. We wanted to convey (abstractly) how agentic RAG specifically worked to provide user queries with more-accurate results.
Moveworks.global annual live event. This yearly branded event requires massive effort from our whole team to concept and create hype videos, web sites, on-site physical signage, enablement/announcement/speaker decks, and social media to grow registrations and build excitement around speakers and sessions. For this year's upcoming event, I specifically worked with our event web vendor to design, animate, and QA the event site.
A consistent brand presence. Beyond event visuals and booth designs for conferences and exhibits, I built on-brand social media templates for our Demand Gen team. I worked alongside PR and social media vendors to create visuals specific to their needs and announcements.
Evolving the brand style. Recently, our marketing messaging was strategically evolved into three specific sub-narratives (and audiences). I was asked to explore how we could push our existing brand style to reflect that new split (while also keeping important, recognizable aspects of the current brand). My approach was to reserve specific colorways and shape play for each of the three brand messages. These examples below are samples to see if the overall brand can feel consistent and recognizable despite the variation.
Presentations. It's probably not surprising that decks for an AI startup can run the gamut from tech-dense to drama. Across pitch and sales-enablement decks, large-stage event talks, or even internal decks breaking down new features, my job is to understand when to use which muscle. Sometimes, my role also requires explaining to very very smart product managers or engineers why every once in a while, all audiences need a moment to breathe.
